Denis Bogush,
The Head of organizational
committee
|
In October, 6 – 8th, 2006 the International annual summit "PR Days in
Ukraine" is being holding in Kyiv. It will be holding for the first time
under the aegis of International Public Relations Association (IPRA) and is
supported by the Ministry of Foreign Affairs of Ukraine. This summit gives
excellent opportunities for PR specialists to make themselves familiar with
modern progress trends, standards and possibilities for public relations in
the world.
Such stars of world PR as Goran E. Sjoberg (Sweden), Thomas Achelis (Germany),
Tony Meehan (Great Britain), Tamas Barat (Hungary), Nelly Benova (Bulgaria)
and other foreign and Ukrainian PR-professionals, as George Pocheptsov, Valentine
Korol'ko, Andrey Rotovsky will take part in the summit.
The events of such level are important for the image of any country in Europe,
and in Ukraine such summit will take place for the first time. Such international
PR-summit makes possible bringing together professionals in the PR field from
Ukraine and Europe, and so it will help to extend considerably the number of
contacts with European business and public, and consequently make Ukraine more
open and understandable for European community.
Summit subjects:
- New Europe, New Ukraine - modern approaches and tendencies
in global public communications.
- Image of country: technologies and possibilities. International
image of Ukraine.
- Using the newest communication technologies. Electronic
PR as a future in a PR-job.
- Corporate social responsibility - new forms of business
development.
- Strategic communications in modern condition
Place: Kyiv, hotel complex «RUS’»
The International Public Relation Association (IPRA) is recognized
as an international non-government organization and the biggest association
of professionals on public relations in the world. Today it’s about 1000 members
in 100 countries. IPRA was formally established in London on May 1 1955 by
PR-professionals from some countries.
The main goal of IPRA – organizing PR-professionals into a transnational society
with the objective of raising standards of public relations practice in the
various countries and improving the quality and efficiency of practitioners.
Also one of the major objectives in the founding IPRA is promotion of higher
standards and ethical conduct in the practice of public relations. This commitment
led subsequently to the adoption of IPRA Codes of standards of professional
ethics and behavior in the field of public relations to be adhered to by all
members of the Association worldwide.
Today IPRA constitutes the most genuinely international grouping of PR-practitioners
worldwide, active not only in promoting exchange of information and co-operate
in every sector of the profession, but also is building a program of professional
development opportunities and other initiatives aimed at enhancing the role
of public relations in management and international affairs.
Today the International Public Relation Association (IPRA) has representations
in different international organizations – the United Nations, UNESCO, ASEAN.
IPRA President in 2006 is Loula Zaklama (Egypt).
